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When they’re passionate about something. Address change update Your area will be changed to. Product Prices, vouchers and promos may change accordingly. The Kurkure chips can be found in all markets around you and can now be ordered online from the comfort of your house on bigbasket as well. There was a need to make Kurkure a central part of the tea-time.

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The case study looks at how PepsiCo managed to grab and retain the market space. It was also launched in Pakistan inwhere it is manufactured by, Pepsico Pakistanthe local division of PepsiCo[10] [11] [2] and kkurkure Ayesha Omer has featured in its television commercials.

This case study looks at how PepsiCo managed to grab and retain the market space with Kurkure.

Kurkure Namkeen

There was a need to make Kurkure a central part of the tea-time. The highlighting of the demand driver of crispness in its sound and layering the product uniqueness level through the spicily defiant ‘tedhapan’ remarkable evolution.

The brand was also embroiled in a controversy in when allegations surfaced on social media that Kurure contained plastic. India Pakistan Canada Nepal Qatar. Brands All Brands Kurkure. Packaged Water Spring Water. The brand also kept pace with the flavour of the season – teleserials. The packaging too was perceived as high quality.


Frito-Lay brands Indian snack foods Pakistani snack foods. It is when we indulge in a small sized snack and share it with the people around us. Retrieved 26 July The ingredients are fed into a machine that makes puffed extrusions or collette, which are then cut to desired length.

Kurkure – Wikipedia

Consumers prefer products that are healthy and environment-friendly. When are people most likely to engage in conversations? There are kukure snacks available in the market in terms of biscuits, chips, cookies and so on. But these snacks have limited appeal as they prefer spicy snacks. In Julyit was reported that PepsiCo had been granted an order by the Delhi High Courtordering FacebookInstagramTwitterand YouTube to remove or block various “disparaging and defamatory” posts perpetuating a false rumour that Kurkure products contain plastics.

Kurkure is truly one of a kind product under the snacks category.

Kurkure Namkeen, Snacks And Namkeen | Ambalika Overseas in Ludhiana | ID:

A free delivery token is automatically used each time a delivery charge is due. The price range of Kurkure products ranges between Rs.

Also, it contains flavour natural and nature identical flavouring substances. Its success led to it being repeated in other regions too. Once again a less than coy Kurkure Ambassador defies her extra choosy dad kurkkure voicing her endosrement of a cute but crude prospective ‘tedha’ groom. The puffed snack market too is valued at Rs 1, crore. To maintain its dominance, Kurkure must focus on innovations in the marketing mix and address the needs, tastes and behaviour of Indian consumers.


Notify me on Email. Kuurkure andthe number of local players rose from 1, to 2, and PepsiCo lost two to three per cent market share. It is unlikely that you will find such deals elsewhere in the market.

Kurkure must continue to come up with new products regularly. It is made in automated plants in three locations.

Your basket is empty. Additional to these flavors Kurkure is also made in other varieties of flavors in various occasions like kukrure PujaDiwali and also flavors kutkure limited editions are made. Kalank box office collection Day 2: The need was to carve out a space as a competitor to namkeen and capture the market faster than potato chips.